Google has announced its plan to add an advertisement filter to its Chrome web browser in early 2018.
Reports that Google was developing a utility along the lines of an ad blocker for Chrome first emerged in April 2017. Sridhar Ramaswamy, senior vice president of ads and commerce at the tech giant, confirmed this speculation on 1 June. He explains the development is a collaborative effort with the Coalition for Better Ads in support of the Better Ads Standards:
“In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”