Kodak, a company that seemed dead and gone with the advent of digital photography, just saw a surge today as it announced the creation of its own cryptocurrency. The so-called KodakCoin will be the token that powers the company’s new KodakOne platform. KodakOne will allow photographers to register their images, license them and search the web for unauthorized usage.
CEO Jeff Clarke explained:
“For many in the tech industry, ‘Blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem.Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”