Starbucks Chairman Is Hot on Blockchain, Cold on Bitcoin

Starbucks Chairman Howard Shultz said the coffee chain plans to incorporate blockchain technology and digital currencies into its long-term payment technology strategy, and hopes to “expand digital customer relationships.”

Shultz does not, however, believe that bitcoin will play a role in this strategy, remarking that he didn’t believe the original cryptocurrency would “be a currency today or in the future.”

He clarified that Starbucks is not developing a digital currency or announcing an investment in blockchain or cryptocurrencies, but would like to use its stature to lend credibility to these technologies.

Shultz made the remarks in the company’s quarterly investor call, which were subsequently reported by diginomica.

Source: CoinDesk